SEO and Website Traffic Generation
SEO is a seemingly complex subject that we excel in and where we have gained an excellent reputation. Our SEO page spilts up the subject into steps to shows the full extent of what constitutes to an SEO campaign.
Our SEO packages for new or existing sites start from £31.98 a month and consist of a suitable mix of all three steps of our SEO stages as detailed below, the larger your budget, the quicker the effects are seen and felt. Either way, no matter what your budget, a constant and continuous SEO campaign should be being conducted on your website right now. So give us a call now. SEO - Breaking it down
SEO is a large subject that we as a company specialise and excel in. We keep up to date with the latest method and standard practices of SEO. However, complicated it can seem your website just needs to partake in some of the following acivities, whilst following the guidelines already set out by the major search engines, especially Google. This will naturally enhance your websites standing in the search engines and increase the traffic to it.
Lets break it down into all the areas we can help you with:
SEO Step 1 : Meta Check, Sitemap and Analytics
SEO Step 2 : Link Building, Search Engine Submission, Directory Submission and Article Submission
SEO Step 3 : Blogs and Social
You may be doing some of these things already, but are you doing them all? Do you need to do them all? If you don't, what is the best mix of SEO and traffic generation methods needed for your business website? What are your competition up to?
If you need any help with SEO and traffic generation for your website contact us Step 1 Meta Check, Sitemap and Analytics
The first thing to get right on any website is to have it correctly labelled up so that when it is submitted to the search engines they can quickly and accurately scan the pages, confirm that the page matter compliments what you are claiming it is about and index it accordingly. We call this a meta check.
You should also create a sitemap that can be found by the search engines, it is best to have two versions a html one and an xml one. Sitemaps are useful for indicating to search engines how frequently they should return to pick up fresh content from your site and also telling them where that fresh content is most likely to be found.
Now your sitemap has been crawled and the pages you meta checked have been indexed by google, you need to know what those search engine robots think of your site, coupled with what customers think of it. This information is found by placing some code in your site and asking google to provide this to you by way of an account with Google analytics. Google analytics gives you the facts behind your own traffic and sales theories and allows for measurement of changes on any given day.
Rage Web Design guide many companies through this initial stage of SEO contact us to give you a price for your site to carry out these three important and closely linked SEO steps.
Step 2 Link Building, Search Engine Submission, Directory Submission and Article Submission
Step 2 is probably the most abused area of SEO and where you can do more harm than good if you get too literal.
Link building is an essential part of web design, referring your traffic to other sites when it makes sense to and them referring to your site when it makes sense to. Note : 'when it makes sense to'. The links your site require are links from traffic sources who have similar, useful content to your own website. You may only need one good link to get a useful result in your subject field so its best not to sign up to anyone offering 10,000 links for what seems a bargain amount of money!
Don't forget to submit to other search engines, there may be search engines specific to your field of subject and you should be there.
Join good directories, paid or otherwise - just prove their value first.
Write articles and submit them to other sites and allow them to be shared or published by others, just make sure you benefit.
Rage Web Design can show you how to make the most of link building, search engine submission, directory submission and article submission. We offer packages whereby we will do this for you. Find out more by contacting us now. Step 3 Blogs and Social
A blog is a fantastic way of generating fresh new content for your site. It doesn't have to be the main focus of your website, in fact its best used as a news / promotional feature for your site and as a tool to update social networks. For example if you sell something seasonal, rather than redesigning your site to draw traffic for you seasonal searches you can update your blog to quickly pull this desired traffic in.
Blogs can be used a a platform for sharing content out to social networking groups, with just one click you can update all your social networks with your new blog content, keeping all of your various networked followers happy and giving you a good, useful and interesting profile.
Your social networking profiles should be used to backup your websites information and pull traffic to it from them.
Your website should feature all the current sharing facilities for the main social networks so that visitors can quickly find you and save your sites for later. This is key in the research stage of a buying cycle. If your website cannot be included in a visitors normal method of research before buying (e.g. adding to facebook for later) you have increased the chances of a client not being able to find your service again easily, and are likely to be distracted when they search again to a site that has social networking features that will keep another website on a potential buyers screen for longer.
If you want a demonstration of how a blog is a kick-start to pulling in traffic to your website directly from social networks please contact us.
